"Passion-Centric Marketing" - ?
Type "define passion-centric marketing" into your Google browser and in .36 of a second (at least at the time of this writing) you will receive 226 pieces of nothing. Not one definitive word or sentence about what passion-centric marketing means. There are white papers, blog postings, mishmashes of the words passion, centric, and marketing but no real definition.
As I can't find this definition, I will just have to make up my own.
Passion-Centric Marketing - "The act of finding like minded individuals who have a evangelical response to an idea or product and giving them a tool to connect with other like minded individuals and share their passion with the rest of the world." - Rob Wagoner, Sept. 2008
Now the question becomes, what is the proper tool to harness the passion?
In our current economic enviroment we all need to tap into our passions. It wil be what gets us through. It will be what sets you apart. Harness the power!
